Marketing. The Engine That Drives Business Forward

I specialise in developing and executing high impact, commercially sound marketing programs, designed to drive sales revenue for your business 24/7/365 days a year. 


Working independently or as a member of your team, I design, develop and execute

Commercial Plans with Fully Integrated, High-Impact

Digital and Traditional Marketing Programs  


designed around delivering what your customers need and want

Your  Story,  Well  Told

WHO You Are

Your  Solution  

WHAT you have to offer

Your Availability

WHERE you can be found

Your  Reputation 

WHY you vs The Competition 

all delivered via


Marketing Strategy

With a laser focus on your target customers and your distribution chain, I develop, refine and execute your business, marketing and brand strategy, utilising all my experience and your company assets,

to deliver a strategy that generates continuous sales and profitable revenue  


My Experience

Del Monte
Cascadian Farm
Courage Beer
Flor de Cana
Procter & Gamble
Grey Group
Zzip Advertising
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Having led marketing and demand generation activities for a variety of companies both domestically and internationally, from start-up ventures to multi-nationaI organisations, I provide a wealth of genuine, experience-driven marketing advice and expertise to help you grow sales and revenue, profitably.

All Backed by Proven Success and Tangible Results

 Brand Experience  

Flor de Cana
Tullamore Dew
Irish Mist
Carolans Irish Cream
Cutty Sark
John Smiths Beer
Fosters Lager
Cascadian Farm
Clipper Round The World Race
Ski Yoghurt
Del Monte
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Sector Experience

Beverage/ Alcohol • FMCG • OTC Healthcare • Software • Leisure/ Tourism • B2B • B2C

International Experience

Ireland • USA • UK • Central & South America

Interested in finding new markets overseas?

I undertake Market Evaluations - Distributor Selection - Market Management


Expertise & Capabilities 

Working independently or as part of your established team, on or off-site,

I can provide the following expertise, backed by real world experience

(Click  to learn more)

Drinks Marketing Ireland
International Drinks Marketing & Sales
Whiskey Consultant
International Sales Development
Route To Market
International Sales Development

My Story

Paul Caffrey

We all have a passion and mine is marketing - The art and science of creating demand. Graduating from The College of Marketing & Design in Dublin, I moved to London, and worked for a variety of well known advertising and marketing agencies, managing client accounts for B2B and B2C companies.


In 1990, I established Zzip Advertising, one of the UK's first specialist CPG Retail Marketing

Agencies working with The Courage Beer Company, Cadbury, Eden Vale Dairy and P&G

among others.

Relocating  to the United States in 1995, I worked for Grey Global Group in San Francisco and

Chicago, managing the Del Monte business and then moved client-side to work with Campari America.  

In 2011, I moved to Panama  where I assumed responsibility as  Director of Global Marketing for Flor de Caña Rum, Central America's No. 1 rum brand, growing sales to 1 Million, 9 Litre cases annually.

Returning to Ireland in 2016, I have been working as an independent marketing consultant and advisor for a variety of SME companies. Most recently, I worked with Musgraves on the development of a new exclusive product in the health and wellness category.

I have extensive experience working with senior management and brand teams, developing and executing commercial and brand marketing strategies.

I hold dual Irish and American citizenship and am available to travel whenever and wherever.


Whether you are looking to add to your current team, provide temporary  replacement cover or need an experienced, results-focused marketer for a special project I am happy to help. 



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 Please reach out if you have an idea or assignment that you would like to progress

Paul Caffrey
+353 (0)83 832 9893

Gale Force Ten Marketing , 4 Strand Street Upper, Wicklow Town, A67 EK73

 Prefer to reach out online? 

I will get back to you within 24 hours.  

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