Marketing. The Engine That Drives Business Forward
I specialise in developing and executing high impact, commercially sound marketing programs, designed to drive sales revenue for your business 24/7/365 days a year.
Working independently or as a member of your team, I design, develop and execute
Commercial Plans with Fully Integrated, High-Impact
Digital and Traditional Marketing Programs
designed around delivering what your customers need and want
Your Story, Well Told
WHO You Are
Your Solution
WHAT you have to offer
Your Availability
WHERE you can be found
Your Reputation
WHY you vs The Competition
all delivered via
Your
Marketing Strategy
With a laser focus on your target customers and your distribution chain, I develop, refine and execute your business, marketing and brand strategy, utilising all my experience and your company assets,
to deliver a strategy that generates continuous sales and profitable revenue
My Experience
Having led marketing and demand generation activities for a variety of companies both domestically and internationally, from start-up ventures to multi-nationaI organisations, I provide a wealth of genuine, experience-driven marketing advice and expertise to help you grow sales and revenue, profitably.
All Backed by Proven Success and Tangible Results
Brand Experience
Sector Experience
Beverage/ Alcohol • FMCG • OTC Healthcare • Software • Leisure/ Tourism • B2B • B2C
International Experience
Ireland • USA • UK • Central & South America
Interested in finding new markets overseas?
I undertake Market Evaluations - Distributor Selection - Market Management
Expertise & Capabilities
Working independently or as part of your established team, on or off-site,
I can provide the following expertise, backed by real world experience
(Click to learn more)
My Story
We all have a passion and mine is marketing - The art and science of creating demand. Graduating from The College of Marketing & Design in Dublin, I moved to London, and worked for a variety of well known advertising and marketing agencies, managing client accounts for B2B and B2C companies.
In 1990, I established Zzip Advertising, one of the UK's first specialist CPG Retail Marketing
Agencies working with The Courage Beer Company, Cadbury, Eden Vale Dairy and P&G
among others.
Relocating to the United States in 1995, I worked for Grey Global Group in San Francisco and
Chicago, managing the Del Monte business and then moved client-side to work with Campari America.
In 2011, I moved to Panama where I assumed responsibility as Director of Global Marketing for Flor de Caña Rum, Central America's No. 1 rum brand, growing sales to 1 Million, 9 Litre cases annually.
Returning to Ireland in 2016, I have been working as an independent marketing consultant and advisor for a variety of SME companies. Most recently, I worked with Musgraves on the development of a new exclusive product in the health and wellness category.
I have extensive experience working with senior management and brand teams, developing and executing commercial and brand marketing strategies.
I hold dual Irish and American citizenship and am available to travel whenever and wherever.
Availability
Whether you are looking to add to your current team, provide temporary replacement cover or need an experienced, results-focused marketer for a special project I am happy to help.
Work
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Contact
Please reach out if you have an idea or assignment that you would like to progress
Paul Caffrey
+353 (0)83 832 9893
Gale Force Ten Marketing , 4 Strand Street Upper, Wicklow Town, A67 EK73
Prefer to reach out online?
I will get back to you within 24 hours.