The Challenge

As a start-up business, Kiva Confections required a trade and consumer marketing strategy to:

• Gain new distribution at retail outlets 

• Build in-store brand awareness

• Connect with consumers at point of purchase

• Drive sales revenue

The Strategy

• Build a unique presence at relevant trade-shows

• Empower sales team with new brand presentation materials

• Create a salesforce incentive program

• Develop new in-store promotional materials

• Hire Brand Ambassadors for in-store sampling

• Sponsor music, sports and lifestyle events

• Activate a full-social media engagement program

The Result

• Over 600 new retail customers 

• Revenues grew from $3MM to $12MM within 18 months

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