START UP - MARKETING STRATEGY

The Challenge

As a start-up business, Kiva Confections required a trade and consumer marketing strategy to:

  • Gain new distribution at retail outlets 

  • Build in-store brand awareness

  • Connect with consumers at point of purchase

  • Drive sales revenue

The Strategy

  • Build a unique presence at relevant trade-shows

  • Empower sales team with new brand presentation materials

  • Create a salesforce incentive program

  • Develop new in-store promotional materials

  • Hire Brand Ambassadors for in-store sampling

  • Sponsor music, sports and lifestyle events

  • Activate a full-social media engagement program

The Result

  • Over 600 new retail customers 

  • Revenues grew from $3MM to $12MM within 18 months